A family business
Pascual is the story of an entrepreneur, Tomás Pascual who, with humility, perseverance and tenacity, did his best to create increasingly healthy and local products that respect the environment. A story of constant improvement and learning.
Firstly, he revolutionised the dairy market and many food categories in a pioneering way and over decades. He then intuitively and accurately detected social and consumer needs under the banner of innovation and quality. He also successfully introduced new ways of seeing distribution, commercial policy, marketing and advertising.
Today, we continue to be a family business of born mavericks who want to look after you and your family.
An entrepreneurial family that passes on its legacy from parents to their children. Our company model is that of a long-term project, with a vision of continuity, relevance and service. We understand the family business as having a purpose, a useful foundation for society, as being of intrinsic value for others: in this case, through healthy and quality food in a constant process of improvement.
Our purpose and values
Our purpose is clear: to do our best for the future of food.
We want to do our best for well-being and aim to develop products of the finest nutritional quality as well as encourage healthy habits.
We want to our best for development, to be the best place to work, promote our value chain and have a positive impact on local communities.
We want to do our best for the environment by protecting the resources we have and being committed to the circular economy through brands that provide increasing and improving care for the planet.
A family business
At Pascual, our aim to do our best guides everything we do.
Doing our best is the attitude we take when moving forward in order to grow and improve every day through the small discoveries we make on the way. Doing our best is to accept that nothing lasts forever, that the times are constantly changing, and that fortunately this enables us to continue as we are, to keep asking ourselves every day: Are we doing our best?
Doing our best is to understand that the “what” is important, but today the “how” you do things is even more important. If we’re not concerned about everything around us, we’re not doing our best.
That’s what we’ve been doing at Pascual since 1969: doubting ourselves at the start of each day. Doubting and asking ourself if everything we are doing is the BEST that we can DO.