A family business

Pascual is the story of an entrepreneur, Tomás Pascual who, with humility, perseverance and tenacity, did his best to create increasingly healthy and local products that respect the environment. A story of constant improvement and learning.

Firstly, he revolutionised the dairy market and many food categories in a pioneering way and over decades. He then intuitively and accurately detected social and consumer needs under the banner of innovation and quality. He also successfully introduced new ways of seeing distribution, commercial policy, marketing and advertising.

Today, we continue to be a family business of born mavericks who want to look after you and your family.

An entrepreneurial family that passes on its legacy from parents to their children. Our company model is that of a long-term project, with a vision of continuity, relevance and service. We understand the family business as having a purpose, a useful foundation for society, as being of intrinsic value for others: in this case, through healthy and quality food in a constant process of improvement.

Our purpose and values

Our purpose is clear: to do our best for the future of food.

We want to do our best for well-being and aim to develop products of the finest nutritional quality as well as encourage healthy habits.

We want to our best for development, to be the best place to work, promote our value chain and have a positive impact on local communities.

We want to do our best for the environment by protecting the resources we have and being committed to the circular economy through brands that provide increasing and improving care for the planet.

Our values, what we are and do and what we want to be define the company’s journey and purpose, the how and why of our very existence.

Integrity

We are committed to being honest, coherent, consistent and responsible in all our fields of activity and in all our relationships with interest groups.

Accessibility

We work with consumers, customers, employees, shareholders, suppliers and society in general, on the basis of equality, empathy, mutual respect, trust and humility.

Passion

We believe in a culture of responsibility and are convinced that success is achieved through the motivation, commitment, eagerness and enthusiasm that everyone in our organisation displays.

Quality

We seek excellence and to create an added value that distinguishes us, through the talent and effort that we all contribute to the daily improvement of our products, services and management.

Innovation

We dream of a better future and for that reason contribute all the effort and resources required in order to provide new and efficient solutions to the current and future needs of our interest groups.

A family business

At Pascual, our aim to do our best guides everything we do.

Doing our best is the attitude we take when moving forward in order to grow and improve every day through the small discoveries we make on the way. Doing our best is to accept that nothing lasts forever, that the times are constantly changing, and that fortunately this enables us to continue as we are, to keep asking ourselves every day: Are we doing our best?

Doing our best is to understand that the “what” is important, but today the “how” you do things is even more important. If we’re not concerned about everything around us, we’re not doing our best.

That’s what we’ve been doing at Pascual since 1969: doubting ourselves at the start of each day. Doubting and asking ourself if everything we are doing is the BEST that we can DO.

Our story

1969
Industrias Lácteas Pascual SA, the beginning of the Pascual Milk Group, was founded.

Our story

1973
We are a pioneer in ultra-high-temperature processing and Tetra Brik packaging in Spain.

Our story

1974
We launched Pascual Skimmed Milk, a pioneering product in Spain.

Our story

1980
Lanzamos la Leche Pascual Desnatada, producto pionero en España.

Our story

1997
Bifrutas, the first drink on the market to combine fruit juices and milk, was founded. It was a revolution in the world of functional beverages in Spain.

Our story

1998
We launched Pascual Calcium Milk, Pascual Custard and Pascual Rice Pudding.

Our story

2002
We took a step forward in our innovation and launched Vivesoy, a range of soy-based drink and juices, on the market.

Our story

2003
Actualidad Económica, the Spanish language monthly business magazine, named Tomás Pascual “Businessman of the Year”.

Our story

2004
Our milk bottling plant opened in Gurb (Barcelona).

Our story

2006
Tomás Pascual Sanz died. Tributes were paid and remembrance ceremonies held throughout the year.

Our story

2010
The Tomás Pascual Sanz and Pilar Gómez-Cuétara Foundation was established. We acquired Café Mocay in order to develop the catering segment.

Our story

2012
We signed an agreement to sell yogurts in the Philippines with Asia Brewery and under the Creamy Delight brand.

Our story

2013
Qualianza, Pascual's distribution company, was founded.

Our story

2018
We became the only large manufacturer whose farms are all certified in animal welfare by AENOR, the Spanish Association for Standardization and Certification. #PascualAnimalWellfare.

Our story

2020
We launched the most sustainable Tetra Brik for UHT milk on the market.

Our story

2021
All our Bezoya bottles are now made with 100% recycled plastic.

Our story

2022
Pascual acquired Café Jurado and became one of the leading actors in the Spanish coffee sector.