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The future’s already here

We’re changing to stay close to you

Follow us on this path. Let's grow together with the values that we’ve always held: passion, innovation, quality, integrity and closeness.

Passion

More than just a story

It’s 1969 in Aranda de Duero. A young Tomas Pascual sets himself the challenge of transforming the sector to help improve people’s quality of life, meanwhile remaining faithful to the ethos of the company.

Innovation

A revolution in the sector

The tale of a visionary which continues to inspire both current and future innovations.

Quality

The endless quest for quality

Since day one we’ve striven to exceed expectations with the quality of our brands and improve the well-being of our consumers.

Integrity

Values which stand the test of time

A venture led by honest people and powered by a faithful workforce.

Customer proximity

Always close to you

An enduring bond imbued with empathy, respect, confidence and humility.

You are our reason for being.

Yes, you are our reason for being, you are the main focus of our everyday work. Take care of yourself, as before, as now, as always.

Our stories

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Fruit and vegetables are my friends

Will you please eat more vegetables! Will you please finish your fruit! How many times have you heard your mother say that? And not only when you were a child, because she may well still be saying it. We have news for...

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Most viewed

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Fruit and vegetables are my friends

Will you please eat more vegetables! Will you please finish your fruit! How many times have you heard your mother say that? And not only when you were a child, because she may well still be saying it. We have news for...

Latest trends

Our interest groups

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Consumers

We aim to improve people’s quality of life of people by delighting our consumers and sharing healthy ways of life with society.

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Customers

We establish partnerships with our clients under a collaborative model in order to improve efficiency and joint growth opportunities.

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Employees

Over 2000 people give life to our great brands every day, thanks to their passion, commitment and heart. Participating in the challenge of loving the consumer, forming part of the Great Pascual Family.

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Suppliers

We stand united with the primary sector, with which we have worked for decades to improve its competitiveness and the overall quality.

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Citizens

We maintain a close offline and online relationship with the various institutional bodies linked to the food and environment sector, at national, regional and local levels.

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Shareholders

We are a 100% family owned Spanish company which aims to bring value and quality to your day to day life, developing a business forever committed to the well-being of its consumers.

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You are our reason for being.

Our commitment to quality requires a responsible management strategy that covers the entire value chain, with the aim of responding to the expectations of its stakeholders.

Creating value

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