Get to know us

Giving our best

The best is a utopia. And utopia is like the horizon, that when you advance, he does too. That's why the best, the really best, is unattainable.

To give the best is the attitude of continuing to advance in order to evolve and improve every day with the little discoveries we make along the way. To give the best is to accept that nothing is forever, that times change every second, and that fortunately this allows us to continue being as we are, it allows us to continue asking ourselves every day, are we giving the best?

To give the best is to enjoy the properties and all the flavor of the best Milk certifying the well-being of all the animals that make it possible..

To give the best is to bottle very weakly mineralised water using more and more recycled plastic in all our formats.

To give the best is to be the pioneers in mixing the best of the fruit and the best of the milk, obtaining a breaking product like Bifrutas, but to continue looking for new and better mixtures every day: more nutritious, natural and with the spectacular flavor of always.

To give the best is to make an alternative drink to the milk that we call Vivesoy. Made only with seeds from local crops, to be able to follow their development very closely promote the local economy and minimize environmental impact.

To give the best is to take the best coffee to more than 100,000 bars and restaurants in this country, but to take it personally, one by one, helping all the hoteliers to learn how they can give the best to their own customers.

To give the best is to understand that the 'what' is important, but that today the 'how' you do things is even more important. If we do not care about everything around us, if we are not sustainable, if we are not constantly concerned about reducing our carbon footprint, we are not doing our best.

For more than 50 years, that's what we've been doing at Pascual, doubting ourselves every morning. Doubting and asking ourselves if everything we do is the BEST we can GIVE.

Because this, this is the only way we can give it.

Pascual. To give our best.

Vision

We want to be your company, family and global, social referent and leader in quality food.

Mission

We are committed to satisfying the needs of consumers by offering them health, nutrition, quality of life and well being and being a trustworthy ally for customers.

We base our development on diversification and independence, leading the markets with innovative, quality and branded products and services, and a commitment to permanent and collective achievement in order to achieve excellence in management.

In this way, we will achieve the loyalty of consumers, customers and collaborators, be a company in continuous progress, which transcends and generates value and results in both an ethical and sustainable manner.

Values

Integrity

We are committed to being honest, consistent, coherent and responsible in all our areas of action and all our relationships with stakeholders.

Customer proximity

We connect with consumers, customers, employees, shareholders, suppliers and society in general, through equality, empathy, mutual respect, trust and humility.

Passion

We believe in the culture of responsibility and we are convinced that success is achieved thanks to the motivation, commitment and enthusiasm which is continually demonstrated by all of our local employees.

Quality

We seek excellence, and create added value which sets us apart, through talent and our daily efforts to improve our products, services and management.

Innovation

We dream of a better future, and for this reason we put all the effort and resources necessary to provide new and efficient solutions to the current and future needs of our stakeholders.

Non-Financial Information Statement

We share with you our latest Statements of Non-Financial Information. As well as detailing our key results for 2020, we tell you how we are doing our best to contribute to people's well-being and quality of life, care for the environment, drive local development and fulfil our purpose: to do our best for the future of food.

See the report 2020

See the report 2019

See the report 2018

Responsible management

Our commitment to quality requires a responsible management strategy that covers the entire value chain, with the aim of responding to the expectations of its stakeholders.

This commitment is reflected in our Code of Conduct which seeks to extend this concept of quality to the variety of activities we carry out. (See English version of our Code of Conduct)

In addition, in order to define the principles of responsible management on which the company is based, we have placed both our System Management Policy and the Policies and Rules of Government by which we abide, at your disposal Management System Policy and the Government Norms (Corporate Fiscal Policy, Control and Risk Management Policy, Compliance Policy, Corporate Social Responsibility Policy) why we are governed.

In order to achieve maximum efficiency in its implementation, we apply the the European Model of Excellence (EFQM) methodology and implement programmes of training and improvement in management and leadership.

Por otro lado, aspiramos a ser referentes dentro de las empresas no cotizadas en la gestión eficiente y excelente de los Órganos de Gobierno Corporativos. Para ello, hemos emprendido un proceso para la adecuación a las recomendaciones de Buen Gobierno contenidas en el Código de Buen Gobierno de las Sociedades Cotizadas, aprobado en febrero de 2015.

Strategic goals

Our 2023 road map

Love the consumer

Earn the admiration of our clients

Improve competitiveness

Internationalisation

Promote quality and environmental sustainability

Be the best place to work