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Get to know us

A family business dedicated entirely to you

Since our beginnings in 1969, quality has been our mantra, our pioneering products, which have become part of everyday life, have allowed us to get closer and closer to consumers.

Calidad Pascual is an story of tenacity and consistency in which you are the protagonist. A Pioneering adventure, in which people like you motivate us to take risks, leading the way whilst continually learning.

To rise above expectations with the quality of our brands; to assist with your general well-being; to contribute to the welfare of society and to the protection of the environment.

An adventure of integrity that works to offer you the best. For the passion of always surpassing expectations, looking for ways to grow and to continue creating value together.

Vision

We want to be your company, family and global, social referent and leader in quality food.

Mission

We are committed to satisfying the needs of consumers by offering them health, nutrition, quality of life and well being and being a trustworthy ally for customers.

We base our development on diversification and independence, leading the markets with innovative, quality and branded products and services, and a commitment to permanent and collective achievement in order to achieve excellence in management.

In this way, we will achieve the loyalty of consumers, customers and collaborators, be a company in continuous progress, which transcends and generates value and results in both an ethical and sustainable manner.

Values

Integrity

We are committed to being honest, consistent, coherent and responsible in all our areas of action and all our relationships with stakeholders.

Customer proximity

We connect with consumers, customers, employees, shareholders, suppliers and society in general, through equality, empathy, mutual respect, trust and humility.

Passion

We believe in the culture of responsibility and we are convinced that success is achieved thanks to the motivation, commitment and enthusiasm which is continually demonstrated by all of our local employees.

Quality

We seek excellence, and create added value which sets us apart, through talent and our daily efforts to improve our products, services and management.

Innovation

We dream of a better future, and for this reason we put all the effort and resources necessary to provide new and efficient solutions to the current and future needs of our stakeholders.

Management Report and Responsible Business

We’re sharing what we achieved in 2018 in our Responsible Business Management Report. A document in which, in addition to detailing our main economic variables, we tell you how we are contributing to social progress thanks to responsibly managing our business, to bring some wellbeing and quality to people's lives and give the best for the future of food.

See the report

Non-Financial Information Statement

See the report

Responsible management

Our commitment to quality requires a responsible management strategy that covers the entire value chain, with the aim of responding to the expectations of its stakeholders.

This commitment is reflected in our Code of Conduct which seeks to extend this concept of quality to the variety of activities we carry out. (See English version of our Code of Conduct)

In addition, in order to define the principles of responsible management on which the company is based, we have placed both our System Management Policy and the Policies and Rules of Government by which we abide, at your disposal Management System Policy and the Government Norms (Corporate Fiscal Policy, Control and Risk Management Policy, Compliance Policy, Corporate Social Responsibility Policy) why we are governed.

In order to achieve maximum efficiency in its implementation, we apply the the European Model of Excellence (EFQM) methodology and implement programmes of training and improvement in management and leadership.

Por otro lado, aspiramos a ser referentes dentro de las empresas no cotizadas en la gestión eficiente y excelente de los Órganos de Gobierno Corporativos. Para ello, hemos emprendido un proceso para la adecuación a las recomendaciones de Buen Gobierno contenidas en el Código de Buen Gobierno de las Sociedades Cotizadas, aprobado en febrero de 2015.

Strategic goals

Our 2023 road map

Love the consumer

Earn the admiration of our clients

Improve competitiveness

Internationalisation

Promote quality and environmental sustainability

Be the best place to work